Theodore Levitt Quotes

A collection of quotes by Theodore Levitt.

Theodore Levitt (1925-2006) was an American economist and professor at Harvard Business School. He is best known for his influential work in the field of marketing, particularly his concept of "marketing myopia." Levitt argued that businesses should focus on meeting customer needs and wants rather than just selling products, and that companies must constantly adapt and innovate to stay relevant in the market. His ideas revolutionized the way companies approached marketing and had a lasting impact on the business world.