Roberto Goizueta Quotes

A collection of quotes by Roberto Goizueta.

Roberto Goizueta was a Cuban-born American executive who served as the Chairman and CEO of The Coca-Cola Company. He was born on November 18, 1931, in Havana, Cuba, and his family moved to the United States in 1960 after the Cuban Revolution. Goizueta attended Yale University, where he earned a degree in chemical engineering and later went on to earn an MBA from the University of Miami.

Goizueta joined The Coca-Cola Company in 1954 as a technician, quickly rising through the ranks and showcasing his strong leadership abilities. In 1980, he became the company's President and CEO, and in 1981, he took on the role of Chairman as well. Under his leadership, Coca-Cola experienced tremendous growth and expansion, becoming one of the most recognized and valuable brands worldwide.

Goizueta was known for his strategic vision, remarkable business acumen, and commitment to innovation. He led Coca-Cola's global expansion efforts, championed the successful introduction of Diet Coke, and orchestrated the acquisition of several new brands, including Minute Maid and Columbia Pictures.

His tenure at Coca-Cola was marked by a relentless focus on shareholder value and a dedication to ensuring the company's long-term success. Goizueta was revered as a transformative leader who helped Coca-Cola become a global powerhouse, with a legacy that influenced the business world for years to come.

Sadly, Roberto Goizueta passed away on October 18, 1997, leaving behind a lasting impact on the Coca-Cola Company and the broader corporate landscape.