A collection of quotes by V. N. Volosinov.
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Everything ideological possesses meaning: it represents, depicts, or stands for something lying outside itself. In other words, it is a sign. Without signs there is no ideology.
V. N. Volosinov
Every sign is subject to the criteria of ideological evaluation. The domain of ideology coincides with the domain of signs. They equate with one another. Wherever a sign is present, ideology is present, too. Everything ideological possesses semiotic value.