My own view is that every company requires a long-term view.
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
Strip malls are history.
We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
I've always been at the intersection of computers and whatever they can revolutionize.
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
If you don't understand the details of your business you are going to fail.
If you never want to be criticized, for goodness' sake don't do anything new.
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Your margin is my opportunity.
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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