Quote by Jaron Lanier

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.


Advertisers are not thinking radically enough - they look fo

Summary

This quote highlights the importance of a radical shift in advertising strategies. It suggests that advertisers should move away from solely relying on technology-driven approaches and instead adopt a neuroscience perspective. By exploring and understanding the untapped regions of the brain, advertisers can create novel, immersive experiences that can activate previously dormant capabilities. The quote emphasizes the need to think beyond the traditional methods and embrace innovative approaches that can revolutionize the field of advertising.

By Jaron Lanier
Liked the quote? Share it with your friends.

Random Quotations