The consumer isn't a moron she is your wife.

Summary

This quote, often attributed to David Ogilvy, emphasizes the importance of respecting consumers as intelligent individuals rather than underestimating them. It suggests that consumers should not be seen as ignorant, but rather as critical thinkers who make informed decisions. By recognizing the consumer's intelligence, businesses are encouraged to create marketing campaigns and strategies that engage and appeal to them on a thoughtful and respectful level, ultimately building strong and lasting relationships.

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