Quote by Theodore Levitt

CREATIVITY is thinking up new things. INNOVATION is doing new things.

CREATIVITY is thinking up new things. INNOVATION is doing ne

Summary

This quote emphasizes the difference between creativity and innovation. Creativity refers to the act of generating novel ideas or concepts, involving the process of thinking up new things. On the other hand, innovation involves the actual implementation of these ideas and the execution of new things, bringing them to fruition. In essence, creativity is about coming up with original solutions or possibilities, while innovation focuses on taking those ideas and turning them into tangible actions and outcomes.

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By Theodore Levitt

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