Quote by George Orwell

They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket.

They had their cynical code worked out. The public are swine

Summary

This quote suggests that there is a certain cynical mindset among those who work in advertising. They view the general public as ignorant and easily swayed, comparing them to swine. Additionally, advertising is seen as a manipulative tool used to grab the attention of the public, similar to the noise created by rattling a stick inside a swill-bucket. This quote implies a disdainful attitude towards advertising and highlights the belief that it is an underhanded practice designed to deceive and control consumers.

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By George Orwell

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