I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Summary

In this quote, the author emphasizes the immense challenge and potential of advertisements in comparison to traditional literary forms like poetry. They suggest that while writing sonnets may be relatively easier to achieve with some level of success and validation, creating a truly effective advertisement that attracts a large number of consumers is a much more demanding task. The author highlights the importance of understanding the psychology of the target audience, crafting persuasive messages, and leveraging the power of advertising to influence people's purchasing behaviors.

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