If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

Summary

This quote emphasizes the importance of belief and consistency in promoting a product. It suggests that without belief in the product and a consistent and regular approach to marketing it, the chances of achieving success are significantly reduced. The quote highlights that the marketing plan's principal role is to ensure that the necessary resources and determination are in place to effectively make the product thrive. Essentially, having a strong belief in the product's value and being committed to promoting it consistently are crucial factors for increasing the likelihood of success.

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