Every sign is subject to the criteria of ideological evaluation. The domain of ideology coincides with the domain of signs. They equate with one another. Wherever a sign is present, ideology is present, too. Everything ideological possesses semiotic value.

Summary

This quote emphasizes that ideologies are deeply intertwined with signs. It suggests that every sign we encounter, whether it be a symbol, gesture, or language, carries inherent ideological meaning. In other words, signs are not neutral, but instead, they reflect and propagate specific beliefs and worldviews. Consequently, the presence of signs indicates the presence of ideology, as everything ideological has a semiotic value. This perspective highlights the significance of critically examining and evaluating the ideological implications behind symbols and signs in our society.

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