In our factory, we make lipstick. In our advertising, we sell hope.

Summary

This quote represents the contrast between the actual product being manufactured and the way it is marketed to the public. While the factory itself produces lipstick, a physical item, the company's advertisements focus on selling something intangible - hope. This illustrates the power of marketing and how it can tap into people's desires, aspirations, and emotions to create a connection between the product and the consumer. The quote highlights how businesses often strive to imbue their products with positive attributes or qualities beyond their tangible features, influencing consumer perception and creating a sense of optimism or possibility.

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