Where faith is there is courage, there is fortitude, there is steadfastness and strength... Faith bestows that sublime courage that rises superior to the troubles and disappointments of life, that acknowledges no defeat except as a step to victory; that is strong to endure, patient to wait, and energetic to struggle... Light up, then, the lamp of faith in your heart... It will lead you safely through the mists of doubt and the black darkness of despair; along the narrow, thorny ways of sickness and sorrow, and over the treacherous places of temptation and uncertainty.
Music was your real passion, this thing you held dear even above family. It was this relationship that never betrayed you. Once it became your job - this thing that was highly visible, this thing that became about commerce - that's when you were holding onto music like it was a palm tree in a hurricane.
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.