When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?

Summary

This quote emphasizes the benefits of direct farmer-to-consumer sales. The speaker highlights that this method fosters a more engaged and interactive process. By buying directly from farmers, consumers are able to establish a personal connection, knowing the person behind the food they are purchasing. This allows them to inquire about the origin of the goods and whether any undesirable practices, such as importing from farms using pesticides, are involved. Ultimately, the quote champions the transparency and relationship-building aspects of direct farm-to-consumer sales.

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