First they ignore you, then they laugh at you, then they fight you, then you win.
Cowardice, as distinguished from panic, is almost always simply a lack of ability to suspend the functioning of the imagination. Learning to suspend your imagination and live completely in the very second of the present with no before and no after is the greatest gift a soldier can acquire.
There is nothing so bad or so good that you will not find an Englishman doing it; but you will never find an Englishman in the wrong. He does everything on principle. He fights you on patriotic principles; he robs you on business principles; he enslaves you on imperial principles.