When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
In capitalist society individuals are controlled by a pitiless law usually beyond their comprehension. The alienated human specimen is tied to society as a whole by an invisible umbilical cord: the law of value. This law acts upon all aspects of one's life, shaping its course and destiny.
Our destiny is aligned with our heart's innermost longing, a longing embedded within our soul before birth. This longing is a unique pattern or configuration reminiscent of the constellations in the night sky. When we express (press out) our unique configuration, it shines through us with an otherworldly luminosity, manifesting abundance in our lives and the lives of others. Our sole task is to yoke our inner destiny, thread it through our lives and weave it into the world. All else is just shadows and dust.
Our key to greatness lies not in our ability to project ourselves to others as if we are putting ourselves onto a projector and creating an image of ourselves on a projector screen. Rather, our key to greatness lies in who we are which we can give to other people in a way that when they walk away from us, they are able to say in their hearts that they have taken away something with them quite extraordinary.
Contrary to what you may assume, I am not a pessimist but an indifferentist- that is, I don't make the mistake of thinking that the... cosmos... gives a damn one way or the the other about the especial wants and ultimate welfare of mosquitoes, rats, lice, dogs, men, horses, pterodactyls, trees, fungi, dodos, or other forms of biological energy.