Quote by Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

A good basic selling idea, involvement and relevancy, of cou

Summary

This quote emphasizes the importance of standing out in today's advertising landscape. While having a strong selling idea and being relevant are essential, it's not sufficient to succeed. In a world filled with noise and constant marketing messages, it is crucial to capture attention and establish belief in order to make an impact. Without these elements, the quote suggests that one's advertising efforts will ultimately be inconsequential.

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