INNOVATION is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.

Summary

This quote emphasizes that innovation is a vital tool for entrepreneurs. It highlights how entrepreneurs effectively use change as an opportunity to develop new businesses or services. The quote further suggests that innovation is not random but can be considered a discipline that can be learned and practiced. It emphasizes the importance of actively searching for sources of innovation and recognizing the signs of potential successful opportunities for growth. Additionally, entrepreneurs must possess an understanding of the principles guiding successful innovation to effectively capitalize on these opportunities.

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