I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

Summary

In this quote, the speaker expresses a clear vision and ambition to create a lifestyle brand that embodies both preppiness and a sense of coolness. They have a specific idea in mind and want to build a brand that reflects these qualities. The quote indicates their determination to bring together elements of style and attitude in their brand, suggesting a desire to appeal to a certain audience who appreciates a preppy yet effortlessly cool aesthetic.

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