Quote by Dietrich Mateschitz

When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.

When launching a product called an Energy Drink and named Re

Summary

This quote explains the connection between the launch of the energy drink Red Bull and its association with adventure, extreme, and outdoor sports. It highlights how Red Bull's goal was to create a beverage that energizes both the body and mind, leading them to the world of adrenaline-pumping sports. The quote also emphasizes the brand's long-standing involvement in these sports, suggesting that Red Bull's origins have paved the way for its strong affiliation with adventure sports over the past two decades.

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By Dietrich Mateschitz

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