Many smart folks seem to think that if you just get your metaphors and messages right, you'll win. That if you start describing what you favor as a 'moral value' - 'affordable health care is a moral value' etc., - then you'll appeal to red-state voters.

Summary

This quote suggests that some individuals believe that effectively conveying metaphors and messages is enough to achieve victory. They argue that by presenting their viewpoints as moral values, such as stating that affordable healthcare is a moral value, they can appeal to conservative voters in red states. This indicates the perception that strategic rhetoric and framing can have a significant impact on persuading individuals to align with certain political ideologies.

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