As much as we like to think that we are independent-minded, free-willed, autonomous individuals, the fact remains that some part of us is still susceptible to programming.Programming can happen to anyone. Intelligence, education, common sense, belief, or convictions offer little protection. All it takes is repetition (the slow route) or vulnerability (the fast route) and, eventually, we're hooked. Master programmers - from cult leaders to cigarette companies to government agencies - do both, as often as possible, whether you like it or not.Ironically, the more immune to programming you think you are, the more susceptible you become.

Summary

This quote suggests that despite our belief in being independent thinkers, we all have a vulnerable aspect of our minds that can be influenced and programmed. It explains that programming can affect anyone, regardless of their intelligence, education level, or personal beliefs. The process of programming can occur gradually through repetition or quickly through exploiting vulnerability. The quote also highlights that master programmers, such as cult leaders, cigarette companies, and government agencies, utilize both methods frequently, even if we are unaware of it. Moreover, it implies that those who believe they are immune to programming may actually be more susceptible to its effects.

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