You must make the product interesting not just make the ad different. And that's what too many of the copywriters in America today don't yet understand.

Summary

This quote emphasizes the importance of focusing on creating an interesting product rather than solely relying on unique advertising strategies. Many copywriters in America overlook this understanding, often failing to realize that capturing the audience's attention requires more than just clever marketing techniques. Instead, the product itself needs to be compelling and able to generate genuine interest. This quote highlights the need for a balance between product development and advertising, highlighting the idea that the quality and appeal of the product should be the primary focus.

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