Rooser Reeves Quotes

A collection of quotes by Rooser Reeves.

Rosser Reeves (1910-1984) was an American advertising executive and pioneer of the unique selling proposition (USP) in advertising. Born in Danville, Virginia, Reeves began his career as a copywriter at the age of 24 and swiftly climbed the ranks to become a successful advertising executive. He co-founded the Ted Bates & Co. agency in 1940, where he revolutionized the advertising industry by emphasizing the importance of identifying and communicating a single, distinctive selling point to consumers. Reeves authored several influential books and his advertising strategies continue to shape the industry today.

You must make the product interesting not just make the ad d

You must make the product interesting not just make the ad different. And that's what too many of the copywriters in America today don't yet understand.

Rooser Reeves

Persuasion