Being natural is incredibly empowering for women because it's just who you are. You're embracing all the beautiful things about you from your head to your toes. Because when you mask so much of your natural beauty, people don't get to see that.
It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.