I have nothing to add.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
Beware Of entrance to a quarrel but being in, Bear't that the opposed may beware of thee. Give every man thy ear, but few thy voice Take each man's censure, but reserve thy judgment. Costly thy habit as thy purse can buy, But not express'd in fancy rich, not gaudy For the apparel oft proclaims the man.
Let me implore the reader to try to believe, if only for a moment, that God, who made these deserving people, may really be right when He thinks that their modest prosperity and the happiness of their children are not enough to make them blessed: that all this must fall from them in the end, and if they have not learned to know Him they will be wretched. And therefore He troubles them, warning them in advance of an insufficiency that one day they will have to discover. The life to themselves and their families stands between them and the recognition of their need; He makes that life less sweet to them.If God were proud He would hardly have us on such terms: but He is not proud, He stoops to conquer, He will have us even though we have shown that we prefer everything else to Him, and come to Him because there is 'nothing better' now to be had.
I'm not resigned, but I'm realistic too. The statistics in my case are very poor. Not many people come through esophageal cancer and live to talk about it, or not for long. And the other wager is, the part of the wager, it's a certainty you'll have a terrible time and you may wish you were dying because it's an awful process.