When you have the paparazzi hiding in the bushes outside your home, the only thing you can control is how you respond publicly.
Swedes are such a civilised, perfect society - at least on the surface. There's a great safety net, a huge middle class, free education, free health care. People are very polite, they wait their turn. They're not too loud, they're not too quiet, but sometimes it's a little too perfect.