Quote by Lee Iacocca

When the product is right, you don't have to be a great marketer.

When the product is right, you don't have to be a great mark

Summary

This quote implies that if a product is truly exceptional and meets the needs or desires of consumers, it will sell itself without the need for extensive marketing efforts. In other words, when the quality, functionality, or value of a product is strong enough, it naturally attracts customers and generates its own demand. This suggests that a great product can outweigh the importance of marketing skills and strategies, as it has the potential to create its own success through positive word-of-mouth, feedback, and reputation.

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