It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Summary

This quote by Steve Jobs emphasizes the limitations of relying solely on focus groups for product design. Jobs suggests that people often do not have a clear idea of what they want until they are presented with a new innovation or idea. According to him, anticipating customers' needs requires thinking beyond the preferences expressed in focus groups and instead focusing on creating groundbreaking solutions that customers may not have even considered. This quote highlights Jobs' belief in the importance of visionary thinking and challenging the status quo in order to create truly innovative products.

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