A sale is not something you pursue, it's what happens to you while you are immersed in serving your customer.

Summary

This quote expresses the idea that a successful sale is not the result of actively chasing after it, but rather it comes about naturally when one is genuinely focused on serving and meeting the needs of customers. It suggests that the key to sales success lies in providing exceptional customer service and creating a positive customer experience, as this is what ultimately leads to customers wanting to make a purchase. It emphasizes the importance of putting the customer first and letting the sale naturally follow as a byproduct of excellent service.

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