When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

Summary

In this quote, the speaker highlights a common misconception regarding the term 'design.' They mention that most people associate design solely with its visual aspect, often linking it to the aesthetics of magazines or other visual mediums. However, the speaker emphasizes that design encompasses much more than just appearances. They believe that design extends to every aspect of a creation, beyond its visual representation, highlighting its broader scope and significance in various disciplines.

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