In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Summary

This quote suggests that in today's social business realm, brands can build loyal and thriving communities by showcasing their fundamental principles and enabling people to connect and interact based on those principles. By transparently expressing their core values, brands attract like-minded individuals who identify with their beliefs and aspirations. This leads to the formation of engaged communities that contribute to brand growth and loyalty. In essence, prioritizing and promoting core values in social business is crucial for establishing meaningful connections and fostering strong brand communities.

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