If something can corrupt you, you're corrupted already.
When you say you'll meet someone at 11:00 AM, be there at 10:45. When you promise a check on the 30th, send it on the 28th. Whatever you agree to do, do it a bit more. Start with your employees, then extend it to everyone you deal with. News will soon get around that you are a person of your word.
I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.