Quote by Casey Kasem

That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

That something extra, I believe, is a certain humanity that

Summary

This quote suggests that what sets certain advertisements apart is an added element of humanity, seen through positive human interest letters and success stories. Advertisers aim to associate their brand with optimism and positivity, as these qualities resonate with audiences. By incorporating uplifting stories and relatable experiences, advertisements can create a sense of connection and empathy, ultimately making their message more powerful and memorable.

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