The true competitors, though, are the ones who always play to win.
Think success, don't think failure. At work, in your home, substitute success thinking for failure thinking. When you face a difficult situation, think, I'll win, not I'll probably lose. When you compete with someone else, think, I'm equal to the best, not I'm out-classed. When opportunity appears, think I can do it, never I can't. Let the master thought I-will-succeed dominate your thinking process. Thinking success conditions your mind to create plans that produce success. Thinking failure does the exact opposite. Failure thinking conditions the mind to think other thoughts that produce failure.
Maybe back in the day you didn't need to be the greatest looking to be on TV and you didn't need to speak the best, but in this day and age, I think you need to be the package. You need to look the part for your sponsors, you need to be able to speak the part for the media and to big CEOs.