Quote by William Bernbach

The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.

The truth isn't the truth until people believe you, and they

Summary

This quote highlights the importance of effective communication and the role it plays in conveying the truth. It suggests that for the truth to be acknowledged and believed by others, one must first capture their attention through interesting and imaginative speech. The quote implies that simply stating facts is not enough; it is essential to present ideas in a unique and fresh manner to engage listeners and ensure they comprehend and buy into the message being conveyed. It emphasizes the significance of captivating storytelling and compelling delivery in making the truth more accessible and persuasive to others.

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By William Bernbach

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