If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what you will, is the great high-road to his reason, and which, when once gained, you will find but little trouble in convincing his judgment of the justice of your cause.

Summary

This quote highlights the importance of building a genuine friendship in order to persuade someone to support your cause. By establishing trust and goodwill, represented by the "drop of honey," you tap into the emotional aspect of an individual's decision-making process. According to the quote, this emotional connection paves the way for a smooth path to appealing to their rational thinking and ultimately convincing them of the righteousness of your cause. By prioritizing friendship and empathy, the quote suggests that building a strong personal bond with someone is a key strategy for successfully winning their support.

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