Quote by Mark Twain

Adapted from an L.L. Bean Co. poster: What is a customer? by J. M. Eaten

Adapted from an L.L. Bean Co. poster: What is a customer? by

Summary

This quote highlights the importance of understanding the true essence of a customer. It suggests that customers are not merely individuals who make purchases, but rather, they are the lifeblood of a business or organization. "What is a customer?" prompts us to consider the significance of recognising that customers are the driving force behind success and that their satisfaction should be the ultimate focus. By understanding their needs, desires, and preferences, businesses can effectively cater to their clientele and foster long-lasting relationships that fuel growth and loyalty.

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