Quote by John Berger

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

Advertising is not merely an assembly of competing messages;

Summary

This quote is highlighting the significance of advertising as more than just a collection of conflicting messages. It suggests that advertising functions as a distinct language with its own set of rules and symbols, constantly employed to convey a single overarching proposition. In essence, it emphasizes that the purpose of advertising is not only to promote individual products or ideas, but also to communicate a broader and consistent persuasive message.

Topics

Advertising

By John Berger

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