Quote by Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

A commercial society whose members are essentially ascetic a

Summary

This quote highlights the influence of commercialism on society. It suggests that in a society focused on consumerism and individualism, people become disconnected from traditional social customs and lack the innate understanding of appropriate behavior in social situations. As a result, they rely on predefined guidelines and instructions to navigate social interactions and create a desired atmosphere. This indicates a shift towards a more utilitarian approach to social interactions, where the emphasis is on achieving specific outcomes rather than genuine human connection.

Topics

Manners

By Marshall McLuhan

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