Quote by Claudio Reyna
EA SPORTS has a strong partnership with adidas and through this relationship they approached adidas about using some of their top players from around the world.
Summary
This quote highlights how EA SPORTS, the popular video game brand, has established a strong alliance with the sportswear multinational company, adidas. With a collaborative effort in mind, EA SPORTS approached adidas with the proposal of featuring some of their globally acclaimed players in their video games. This implies that the partnership between EA SPORTS and adidas is not only beneficial for both brands but also aims to enhance the gaming experience for sports enthusiasts worldwide by incorporating well-known athletes in the games.