Quote by Graham Joyce

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

Every day the eye is subject to a thousand tiny shocks as a

Summary

This quote highlights the constant bombardment of visual stimuli that our eyes face each day. In a highly competitive market, numerous industries strive to capture the attention of consumers using visually enticing elements. The "eye-kick" refers to the immediate impact that visual content has on individuals, compelling them to engage with a product. The quote suggests that these visual hooks are aimed at triggering a momentary imaginative leap in the consumer's mind to ultimately secure their interest and loyalty.

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By Graham Joyce

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