Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.

Summary

This quote highlights the five common obstacles that salespeople often face while making a sale. Firstly, it implies that some potential customers may not perceive a need for the product or service. Secondly, it suggests that limited financial resources can hinder the purchase. Thirdly, it indicates that a lack of urgency or sense of importance may deter customers from proceeding with the sale. Fourthly, it refers to the absence of a desire or strong motivation to acquire the product. Lastly, it emphasizes the importance of trust in building successful sales relationships, as customers may hesitate to buy if they do not have faith in the seller or the product.

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