Quote by Michael Porter
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
Summary
This quote suggests that if a company's primary goal is not profitability, but rather ambitions like size, rapid growth, or technological dominance, they are likely to encounter obstacles. It implies that profitability should be the central objective for businesses, as it ensures sustainability and success. Straying from this primary focus can result in difficulties and challenges that could hinder the achievement of other aspirations.