Quote by Umberto Eco
The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Summary
This quote suggests that the ideology or belief system in America aims to create a sense of comfort and security through imitation of certain ideals. However, the pursuit of profit often overtakes ideology, as consumers desire to be excited not just by the promise of good experiences but also by the thrill and allure of adverse or unconventional ones. In other words, while the prevailing ideology seeks to ensure safety and conformity, the pursuit of profit acknowledges the consumer's desire for exciting and sometimes unpredictable experiences, which can contradict the initial ideological objective.
Topics
America
By Umberto Eco
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