Quote by Gary Vaynerchuk
IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
Summary
This quote suggests that IQ and data have become commonplace in today's society, whereas the focus should be on observing how individuals interact with technology in everyday situations. The speaker believes that it is more valuable and insightful to see how people use their smartphones in real-life scenarios, such as observing their behavior at a restaurant or while shopping. They prioritize gaining firsthand experiences and observing people's interactions with technology rather than simply reading about tech news or industry publications.