Quote by Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Summary
This quote emphasizes the importance of respecting and valuing ideas, regardless of their source. It highlights the fact that ideas can come from anyone, including clients and account executives, challenging the notion that only writers possess creative thinking. By embracing ideas from different perspectives, it promotes inclusivity and the recognition that creativity can manifest in various forms. Ultimately, it encourages a collaborative and open-minded approach to generating innovative ideas.
Topics
Respect
By Leo Burnett