Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Summary

This quote emphasizes the importance for brands to understand the true potential of technology. It suggests that the power of technology lies not in its wide reach, but in its ability to effectively communicate and provide meaningful experiences to consumers. Without recognizing this, brands may end up investing in technology that fails to resonate with consumers, resulting in low demand and adoption. In order to succeed, brands should focus on leveraging technology to engage and add value to people's lives.

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