Quote by J. G. Ballard

We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

We live in a world ruled by fictions of every kind -- mass m

Summary

In this quote, the author suggests that our modern society is shaped by various forms of fictions, including marketing, advertising, and the influence of technology. These fictions have become so pervasive that they dominate our experiences and shape our identities. The writer argues that the task of a writer is not to create new fictional content, as it already exists in abundance, but rather to create a new, authentic reality amidst the overwhelming presence of these fictions. In essence, the quote reflects on the challenges and responsibilities faced by writers in a world saturated with manufactured narratives.

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Authors & Writing

By J. G. Ballard

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