Quote by Jef I. Richards
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Summary
This quote emphasizes the power of word-of-mouth advertising, highlighting that it can both be beneficial and detrimental to a business. The phrase "the best advertising" implies that word-of-mouth recommendations are highly effective in promoting a product or service. However, the quote also recognizes that negative word-of-mouth, which can spread quickly, has the potential to harm a business's reputation. Thus, it is important for companies to continuously strive for excellence and exceptional customer satisfaction to ensure positive word-of-mouth advertising.
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